Bitter Gold

Be gold, be Bitter Gold.

Creative Brief.

Bitter Gold is a clear nail serum that produces a bitter taste that is long-lasting and tastes so bad, you will not want to put your fingers in your mouth.

Bitter Gold is more than a nail serum. It's about being confident, bold, and ready to take on new challenges. It's about presenting your best self to the world and not worrying about how your nails look. The Origins Media Haus team wanted to make this fun, relatable and show the lifestyle of Bitter Gold's unique user base. So we dove in with a simple message - everyone has a different routine, but comes together through Bitter Gold's strong, sexy, independent community.