By Brittany Nguyen
Creativity is a gift, but it doesn’t come without its struggles. In this series, I’ll be talking about my own struggles and anecdotes of being a creative person in an uncreative world.
When I say insecure, I’m not referring to my insecurities in getting the job done or whether or not I have the right skillset. What I mean is my ability to satisfy myself. I’m never good enough for me.
In my eyes, nothing I create is ever “good.” Someone can love the work I’ve done, meanwhile while I hate it. Out of the hundreds of videos I’ve worked on, there are only about 10% in which I’m really proud of.
So why do I make videos when I’m only happy with 10% of them? Well, let’s just say that there is work I do for myself and work I have to do to pay the bills.
When I work on the projects that pay the bills, my creativity is often placed in a box filled with brand standards and rules. There is specific messaging that must take place and I usually work with people who don’t understand the creative process. What it boils down to is tight deadlines, mundane work, and just pleasing the client. Therefore, sometimes sacrificing pleasing yourself.
From constantly creating videos within standards and rules, I’ve come to find myself in a box as well. I struggle to come up with fresh, new ideas because I’ve created a habit of listening to other people’s guidelines. I have become conditioned to only listening to other people, rather than speaking up for my own ideas. I get myself into a rut of feeling creatively dissatisfied.
One way I’ve found to stay motivated is simply taking breaks and being selective when taking on projects.
If a project speaks to me- I’ll take it on. Even if they don’t have the budget. In the end, it isn’t about the money for me. It’s about the feeling of being connected to a project on an emotional level, and the happiness I feel when I’m creating it. When I’m working on projects I love, it reminds me of why I do what I do and why I am passionate about video creation.
To all of the creatives out there, keep practicing your craft and leave some time for yourself. Take on projects that pay the bills but don’t forget about the projects that feed your creative hunger.